- Please provide your understanding of the following key points you have reviewed in class and yourself with the help of the textbook was suggested to you for this course.
What are Typical misconceptions?
How is the Marketing and marketing management contributes to firm success?
How marketing has evolved from its early roots to be practiced as it is today?
The impact of key change drivers on the future of marketing.
Explain the concept of the triple bottom line theory.
How is this relevant to marketing?