Select a 5-10 year period of time and analyze the microeconomic issues impacting a particular company during that period of time.


  • Give a description of the company during the time period for analysis. This should be roughly a 5-10 year period of time, not the entire history of the company.
  • What products produced? Are they identical or differentiated?  Does this change during the analysis period? Explain.
  • Discuss the determinants of demand and how you see the consumer preferences influencing the market.
  • Analyze the price elasticity of demand. Build a case as to why the demand for this product is elastic, inelastic or unitary elastic
  • Submit a report that is roughly 3-4 pages of content, typed double-spaced.