Case Study – Ice Fili

Based on the case study attached, answer the following questions:
1. Analyze Ice-Fili’s strategy. Based on your analysis, what strategic options does Ice-Fili have?
2. What strategy would you recommend to Anatoliy Shamonov?
The total response (inclusive of both questions) should be around 4 pages (11pt font size), excluding appendices with tables/graphs/data analysis.
Strategy frameworks to be used are: Who, What and How?; Porter’s 5 forces; Value Curves; SWOT; etc.