Case Study 6

Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

What would be the key factors in choosing a cruise holiday rather than a holiday in a hotel?
Why do cruise companies offer excursions?
What is the reason for including food in the price?
Why might somebody prefer a small ship rather than a large one with more facilities?
Why do ocean liners offer entertainment and gourmet food?